S’il est un outil Google que chaque hôtelier ou restaurateur devrait maîtriser sur le bout des doigts, c’est bien Google Business Profile (anciennement Google My Business). En effet, cet outil tout-en-un, en plus d’être gratuit, offre des possibilités très intéressantes pour pouvoir améliorer sa présence dans les résultats de recherches locales ainsi que sur Google Maps, et donc augmenter ses ventes. Pourquoi est-ce si important à l’heure actuelle ? Comment modifier ses informations ? Comment changer ou supprimer les photos de son établissement ? Comment signaler des avis inappropriés ? Comment revendiquer la fiche de son hôtel ou restaurant ? Quelles sont les fonctionnalités qui font la différence ? Quelles sont les erreurs à ne pas commettre ? Quelles évolutions peut-on attendre dans le futur ? Autant de questions qui seront approfondies lors de ce cours pour vous permettre de prendre en main votre présence dans les résultats de recherche.<\/p>","excerpt":"
S’il est un outil Google que chaque hôtelier ou restaurateur devrait maîtriser sur le bout des doigts, c’est bien Google Business Profile (anciennement Google My Business). En effet, cet outil tout-en-un, en plus d’&e…<\/p>","slug":"google-business-profile-ex-google-my-business","image":{"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter.png","id":11397,"extension":"png","width":1200,"height":800,"filesize":1564053,"sizes":{"medium":{"width":300,"height":200,"mime-type":"image\/png","filesize":85982,"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter-300x200.png"},"large":{"width":1024,"height":683,"mime-type":"image\/png","filesize":746684,"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter-1024x683.png"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":36954,"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter-150x150.png"},"medium_large":{"width":768,"height":512,"mime-type":"image\/png","filesize":451740,"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter-768x512.png"},"woocommerce_thumbnail":{"width":300,"height":300,"mime-type":"image\/png","filesize":123514,"uncropped":false,"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter-300x300.png"},"woocommerce_single":{"width":600,"height":400,"mime-type":"image\/png","filesize":301945,"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter-600x400.png"},"woocommerce_gallery_thumbnail":{"width":100,"height":100,"mime-type":"image\/png","filesize":18527,"url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter-100x100.png"}}},"all_day":true,"start_date":"2025-03-11 00:00:00","start_date_details":{"year":"2025","month":"03","day":"11","hour":"00","minutes":"00","seconds":"00"},"end_date":"2025-03-11 23:59:59","end_date_details":{"year":"2025","month":"03","day":"11","hour":"23","minutes":"59","seconds":"59"},"utc_start_date":"2025-03-10 23:00:00","utc_start_date_details":{"year":"2025","month":"03","day":"10","hour":"23","minutes":"00","seconds":"00"},"utc_end_date":"2025-03-11 22:59:59","utc_end_date_details":{"year":"2025","month":"03","day":"11","hour":"22","minutes":"59","seconds":"59"},"timezone":"Europe\/Berlin","timezone_abbr":"CET","cost":"CHF50","cost_details":{"currency_symbol":"CHF","currency_code":"CHF","currency_position":"prefix","values":["50"]},"website":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/event\/google-business-profile-ex-google-my-business\/","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Marketing & Informatik","slug":"catmarketing","term_group":0,"term_taxonomy_id":27,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":20,"filter":"raw","id":27,"urls":{"self":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/tribe\/events\/v1\/categories\/27","collection":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"Suchmaschine;Pr\u00e4senzkurs","slug":"021presentiel","term_group":0,"term_taxonomy_id":72,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","id":72,"urls":{"self":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/tribe\/events\/v1\/tags\/72","collection":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":10064,"author":"1","status":"publish","date":"2024-10-03 18:53:46","date_utc":"2024-10-03 18:53:46","modified":"2024-12-09 16:54:12","modified_utc":"2024-12-09 15:54:12","url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/veranstaltungsort\/sierre-technoark-salle-r07\/","venue":"Sierre, TechnoArk, salle R07","slug":"sierre-technoark-salle-r07","address":"Rue de Technop\u00f4le 10, 3960 Sierre","country":"Switzerland","json_ld":{"@type":"Place","name":"Sierre, TechnoArk, salle R07","description":"","url":"","address":{"@type":"PostalAddress","streetAddress":"Rue de Technop\u00f4le 10, 3960 Sierre","addressCountry":"Switzerland"},"telephone":"","sameAs":""},"show_map":true,"show_map_link":true,"global_id":"silly-wilbur.45-85-217-106.plesk.page?id=10064","global_id_lineage":["silly-wilbur.45-85-217-106.plesk.page?id=10064"]},"organizer":[{"id":10104,"author":"1","status":"publish","date":"2024-10-03 18:53:48","date_utc":"2024-10-03 18:53:48","modified":"2024-12-09 16:54:12","modified_utc":"2024-12-09 15:54:12","url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/veranstalter\/berthod-brand-noelie\/","organizer":"Berthod-Brand No\u00eblie","slug":"berthod-brand-noelie","phone":"076 453 39 29","website":"https:\/\/www.noelieberthod.ch\/","email":"noelie.brand@hotmail.com","json_ld":{"@type":"Person","name":"Berthod-Brand No\u00eblie","description":"","url":"https:\/\/www.noelieberthod.ch\/","telephone":"076 453 39 29","email":"noelie.brand@hotmail.com","sameAs":"https:\/\/www.noelieberthod.ch\/"},"global_id":"silly-wilbur.45-85-217-106.plesk.page?id=10104","global_id_lineage":["silly-wilbur.45-85-217-106.plesk.page?id=10104"]}],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Google Business Profile (ex Google my Business)","description":"<p>S’il est un outil Google que chaque hôtelier ou restaurateur devrait maîtriser sur le bout des doigts, c’est bien Google Business Profile (anciennement Google My Business). En effet, cet outil tout-en-un, en plus d’&e...<\/p>\\n","image":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/wp-content\/uploads\/2024\/12\/GMB_filter.png","url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/event\/google-business-profile-ex-google-my-business\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2025-03-11T00:00:00+01:00","endDate":"2025-03-11T23:59:59+01:00","location":{"@type":"Place","name":"Sierre, TechnoArk, salle R07","description":"","url":"","address":{"@type":"PostalAddress","streetAddress":"Rue de Technop\u00f4le 10, 3960 Sierre","addressCountry":"Switzerland"},"telephone":"","sameAs":""},"organizer":{"@type":"Person","name":"Berthod-Brand No\u00eblie","description":"","url":"https:\/\/www.noelieberthod.ch\/","telephone":"076 453 39 29","email":"noelie.brand@hotmail.com","sameAs":"https:\/\/www.noelieberthod.ch\/"},"offers":{"@type":"Offer","price":"50","priceCurrency":"CHF","url":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/event\/google-business-profile-ex-google-my-business\/","category":"primary","availability":"inStock","validFrom":"1970-01-01T00:00:00+00:00"},"performer":"Organization"}}