{"id":10964,"date":"2024-11-18T11:54:42","date_gmt":"2024-11-18T10:54:42","guid":{"rendered":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/event\/comprendre-et-ameliorer-son-site-web-experience-utilisateur-et-parcours-client\/"},"modified":"2024-12-09T16:54:36","modified_gmt":"2024-12-09T15:54:36","slug":"comprendre-et-ameliorer-son-site-web-experience-utilisateur-et-parcours-client","status":"publish","type":"tribe_events","link":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/event\/comprendre-et-ameliorer-son-site-web-experience-utilisateur-et-parcours-client\/","title":{"rendered":"Comprendre et am\u00e9liorer son site web (exp\u00e9rience utilisateur et parcours client)"},"content":{"rendered":"

Il ne suffit pas d’avoir un site internet pour être bien positionné dans les résultats de recherche et pour générer des ventes ou des contacts. Analyser ses statistiques (trafic, audience, comportement, etc.) et tester le parcours de vos visiteurs pour mieux le comprendre sont des étapes clé pour pouvoir en faire un outil de vente efficace. Le but final étant d’améliorer l’expérience des utilisateurs et d’avoir un site performant, c’est-à-dire qui convertit. Ce sera également l’occasion d’apprendre à tracer ses campagnes afin de pouvoir en mesurer l’efficacité de manière objective.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il ne suffit pas d’avoir un site internet pour être bien positionné dans les résultats de recherche et pour générer des ventes ou des contacts. Analyser ses statistiques (trafic, audience, comportement, etc….<\/p>\n","protected":false},"author":1,"featured_media":11223,"comment_status":"open","ping_status":"closed","template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[70],"tribe_events_cat":[27],"class_list":["post-10964","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-022presentiel","tribe_events_cat-catmarketing","cat_catmarketing"],"_links":{"self":[{"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/tribe_events\/10964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/comments?post=10964"}],"version-history":[{"count":1,"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/tribe_events\/10964\/revisions"}],"predecessor-version":[{"id":10967,"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/tribe_events\/10964\/revisions\/10967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/media\/11223"}],"wp:attachment":[{"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/media?parent=10964"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/tags?post=10964"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/silly-wilbur.45-85-217-106.plesk.page\/index.php\/wp-json\/wp\/v2\/tribe_events_cat?post=10964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}